AOH :: HOWTO102.TXT

The Easiest, Most Profitable Mail Order Business Of Them All


THE EASIEST, MOST PROFITABLE MAIL ORDER BUSINESS OF THEM ALL

    To be rich - to have an endless supply of money for anything and
    everything - is the goal of almost every man, woman, and child in
    the world.  More specifically, the people who don't have, but would
    like to have, money enough for everything they have always wanted,
    are continually searching for some "secret combination" that will
    open the doors to unlimited wealth for them.

    Sooner or later, these people all turn to mail order selling and,
    one way or another, give it a try as a pathway to the fulfillment of
    all their dreams.  And, why not?

    They are constantly bombarded with "fabulous get rich quick"
    opportunity offers in their mail boxes.  In just about every
    magazine they look at, full page advertisements promising UTOPIA,
    just for clipping and sending in the attached coupon, jump out at
    them.

    Each and every one of these opportunity offers seems to promise
    complete fulfillment of the readers "needs, wants, and desires."
    They all make it sound as if all one has to do is sign up - send in
    the small fee - get the details - an explanation of the plan - and
    almost immediately, their mail boxes will begin to overflow with
    letters containing cash, checks and money orders. No big investment
    - no business knowledge - and no work required.

    My friend, all of this is "advertising hype," designed to "lead the
    reader into seeing and tasting" the fulfillment of all his dreams.
    He's so overwhelmed by "the solution to his wants" offered by the
    advertisement, that he reads "only what he wants to read" in these
    opportunity offers.  That's "Top-of-the-line" copywriting, and worth
    its weight in gold!

    Disregarding the obvious "chain letter and envelope stuffing
    schemes," these opportunity offers for "riches beyond your wildest
    dreams," give you one of two money-making plans.

    The first is some sort of "book of knowledge" written by someone
    strong on typing ability but generally sadly lacking in the
    experience of "having done it himself," and/or the ambition to get
    away form his typewriter long enough to "make his own mint" using
    the plan he's advising you to follow.

    These writers tell you to "knock out" a how-to report about
    something that you're an expert on - to run a low-cost classified ad
    offering it for sale in a national publication - and then to sit
    back and let the money roll in!  The thing is, what does a shipping
    clerk, an engine lathe operator, or retail sales clerk know that
    other people will pay money to learn?

    Even if one of these people were to come up with a saleable how-to
    report, where are they going to get the "expertise" to write a real
    order-pulling ad, and which national publication is the "right one"
    for him to advertise in.  The truth of the matter is that very few,
    if any - shipping clerks, engine lathe operators or retail clerks -
    know the first thing about writing how-to reports, composing
    classified ads, or placing advertising in national publications.

    In fact, the very idea of undertaking such necessities to successful
    mail order selling - at the risk of losing a lot of "hard-earned"
    money - is so frightening to so many people that they never get
    beyond this part of the instruction sheet.  And most of those that
    do rely upon what they "think" they know about writing how-to
    reports, composing classified ads, and placing advertising in
    national publications - would be much better off, and receive a lot
    more value for their money, by spending it at their neighborhood
    church or community center.

    The other kind of money-making plan these "dream fulfillment"
    advertisements offers is a Super Profitable Mail Order Dealership of
    your own.

    You buy the book that explains all the procedures for making
    millions via mail order.  Included with your "book of knowledge," is
    a camera ready circular advertising this book - the same one you
    send for to make YOU rich - and a dealership instruction sheet.

    This beautiful piece of sales copy explains how everyone in all
    parts of the world is just waiting for the chance to buy a copy of
    this book - after all - you were eager to buy it, weren't you?
    Thus, the instruction sheet goes on to explain, all you've got to do
    is either order a supply of these circulars, or the same thousand
    names.

    You can generate orders - get your names - through a number of
    different methods.  A great suorce of names can come from the
    advertisement below, which you could run on a regular basis in a
    number of national publications.

                               FREE!

           All-new home-based money-making opportunity!

                           Send SASE to:

    This small classified ad can be generating better than 4,000 names
    per month for you.  The report sent out could be a simple one-page
    instruction sheet explaining how anyone can make extra money by
    saving, and selling, his in-coming mail.  Along with each of these
    reports sent out, include a copy of your Money Tree circular (found
    in How To Report #301), and your mailing list subscription service
    sales letters.  In reply to this package, expect an average of 3 out
    of 4 people to send in to get in on the Money Tree Program, and/or
    your mailing list subscription service.  From there, just keep right
    on going by setting these people up as "independent commission sales
    people" for your entire list of business success reports and
    business start-up manuals.

    The most important part of a Subscription Mailing List Service is to
    have a good supply of names - a mailing list ready-to-use, organized
    and on-hand.  As mentioned earlier, you'll need at least a basic
    supply of 10,000 names as a starter-supply.

    The next most important ingredient is your subscriber solicitation
    sales letter.  You must have a sales letter.  Find a sales letter
    that you like, and with a pattern in front of you, perhaps you can
    write an even better one.  You must have a sales letter that appeals
    to the needs of your prospective buyer, and at the same time, solves
    an outstanding problem for him.

    The next thing is to get one of your letters out to all the mail
    order sellers you know of, and/or can locate.  Set up a business
    plan - you will compile a list of 1,000 mail order operators per
    week, from incoming mail and advertisements you run across.  List
    these names on 3 x 5 cards, and arrange in zip code order so that
    you have a record of who you have sent your offer to, and when.
    Continue adding to this file of mail order people. Then each week,
    get a thousand sales letters in the mail - 100 or 200 letters per
    week just won't pull in the orders fast enough for you - 5,000
    letters per week, and you'll soon be making $1,000 per week, over
    and above your printing and postage costs!

    So, and as a reiteration of what has been stated earlier, the
    big-big money in mail order is, always has been, and always will be
    made by those people with the "moxie" to supply the mail order
    operators with the products and/or materials for them to operate a
    by-mail business.  After everything has been "torn apart and put
    back together again," the bottom-line fact remains - The easiest,
    and most profitable mail order business is a mailing list supply
    business.

    Everyone doing business by mail needs a mailing list of prospects to
    whom he can send his money-producing offers.  Every mail order
    operator alive, and with the slightest bit of ambition to make
    money, is constantly on the look-out for sources of fresh names -
    prospects to whom he can send his offers.  So long as people
    continue to "sell by mail," there will be a demand for mailing
    lists!

    Look at it mathematically:  If you had 100 subscribers to your
    mailing list service paying you just $10 per week, you'd be grossing
    $1,000 per week!  Just 10 subscribers will give you $100 per week -
    20 subscribers, $200 per week - and from there, you're limited only
    by your efforts to bring in new subscribers.  When one company
    started their service, they sent out 1,000 sales letters the first
    week, and from those first letters, they came up with 25 subscribers
    within 5 days.  Needless to say, they have continued to build their
    subscriber list and can truthfully say that this particular division
    of their business is not only the easiest to operate, but very
    definitely the most profitable of their entire operation!

    Once you've got your mailing list service established, it's only
    natural that you should "add to it, or have something else to go
    along with it that brings in additional money." Keeping the thought
    in mind, of supplying the needs of people hoping to become rich via
    mail order selling, we think the logical addenda or extra service to
    a mailing list service is the furnishing of "original business
    success reports" than can be reprinted/reproduced and sold by your
    mailing list subscribers!  From there, it's only natural that you
    become a "business opportunity book dealer or seller."

    Riches beyond your wildest dreams, via mail order, are entirely
    possible and waiting for you - provided you have your "finger on the
    pulse" of the market, and a business plan that will enable you to
    attain total success.  Most opportunity offers cost you money, a lot
    of your time, plus work that even a "work-aholic" would shy away
    from , and they deliver only enough income to keep you "reaching"
    for the brass ring, untold frustration and indebtedness.

    There are secrets to success in mail order - Number One, an ability
    to analyze and understand the market - Number Two, the ability to
    select and offer the right product at the right time - Number Three,
    an ability to write the right advertisement and get it in front of
    the majority of your potential buyers.

    Wishing you the greatest of success in all your money-making
    efforts, the only thing left is for you to read over the
    instructions as presented herein, get organized with your own
    program, and start selling it.  Everything worthwhile takes a little
    bit of time to organize; a little bit of money to get it started;
    and a little bit of work to "push it through to total success," but
    of all the money-making possibilities you have ever been offered,
    this one can definitely be the easiest and most profitable for you!
    Take care, and let us hear from you as you grow.

                
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