AOH :: HOWTO109.TXT|
Super Profitable Techniques for Selling Books By Mail!
SUPER PROFITABLE NEW TECHNIQUES FOR SELLING BOOKS BY MAIL!
The total number of books sold by small, part-time mail order
entrepreneurs is growing each year. Total sales each year for the
past five years have increased by almost 30 percent over the
previous year's sales.
Two "new angles" have greatly contributed to this phenomenal growth
in total sales.
One is the practice of offering a wide selection of books via
"mini-catalogs" to prospective buyers as "inserts" imprinted
materials the prospect has already ordered.
Mini-catalogs are usually printed on 8 1/2 x 11 sheets of paper,
then folded in half along the length, and simply slipped inside the
covers of a magazine or the folds of a newspaper. Often-times, a
mini-catalog is folded and sent out as a self-mailer. Both of these
methods of obtaining circulation are very profitable.
A book-selling "mini-catalog" is made up of a "full-page commercial"
on the front page. This is your mail sales thrust, or primary
attempt to sell a "featured" book with each of your mailings. The
second, third, and half of the last page of the mini-catalog should
be two columns of listings of other books you have to offer.
Each listing should consist of the title of the book offered,
followed by a short description of either the book itself, or how
the book can benefit the buyer. This is then followed by the
catalog number of the book, and the price.
The bottom half of the last page of your mini-catalog should be
devoted to your customer order coupon. The "mini-catalog" should be
typeset, and printed on a different color paper for each mailing.
Recent sales analysis results indicate that the better quality paper
your mini-catalog is printed on, the more sales it brings in for
Once you have got a mini-catalog with which to advertise your books,
you must bring all your efforts to bear on the problem of obtaining
maximum circulation of your mini-catalog among the prospective book
The easiest and least expensive method is as follows: check at your
area newspaper offices for a listing of all their distributors
and/or route carriers. Contact these people and ask them to give
you a price they would charge to include one of your mini-catalogs
with each paper they sell or deliver. Determine how many
"mini-catalogs" you will need for this kind of distribution, have
that number of mini-catalogs printed, hand them out to your
contracted distributors and newspaper carriers; then sit back and
prepare to fill book orders. It's simple and easy, but best of all
it really results in big profits for your book-selling business.
Another simple method would be to line up students from different
junior high schools in your area, and pay them each $10 per thousand
to deliver your mini-catalogs door-to-door. If you have junior high
school age children, this could be the easiest and least expensive
method of distribution for you.
Major cities also have professional distributing services which
deliver advertising material to the residents. Check your local
phone directory yellow pages for their names and addresses.
The orders which you develop through the local distribution method
can be filled by mail.
To expand your market beyond the local area, you need to solicit the
business by mail. Several excellent books are available on methods
of developing sales by mail, however, I won't attempt to steer you
toward any particular publisher or author in this report.
GOOD LUCK SELLING BOOKS BY MAIL!
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