SUPER PROFITABLE NEW TECHNIQUES FOR SELLING BOOKS BY MAIL!

    The total number of books sold by small, part-time mail order
    entrepreneurs is growing each year.  Total sales each year for the
    past five years have increased by almost 30 percent over the
    previous year's sales.

    Two "new angles" have greatly contributed to this phenomenal growth
    in total sales.

    One is the practice of offering a wide selection of books via
    "mini-catalogs" to prospective buyers as "inserts" imprinted
    materials the prospect has already ordered.

    Mini-catalogs are usually printed on 8 1/2 x 11 sheets of paper,
    then folded in half along the length, and simply slipped inside the
    covers of a magazine or the folds of a newspaper. Often-times, a
    mini-catalog is folded and sent out as a self-mailer.  Both of these
    methods of obtaining circulation are very profitable.

    A book-selling "mini-catalog" is made up of a "full-page commercial"
    on the front page.  This is your mail sales thrust, or primary
    attempt to sell a "featured" book with each of your mailings.  The
    second, third, and half of the last page of the mini-catalog should
    be two columns of listings of other books you have to offer.

    Each listing should consist of the title of the book offered,
    followed by a short description of either the book itself, or how
    the book can benefit the buyer.  This is then followed by the
    catalog number of the book, and the price.

    The bottom half of the last page of your mini-catalog should be
    devoted to your customer order coupon.  The "mini-catalog" should be
    typeset, and printed on a different color paper for each mailing.
    Recent sales analysis results indicate that the better quality paper
    your mini-catalog is printed on, the more sales it brings in for
    you.

    Once you have got a mini-catalog with which to advertise your books,
    you must bring all your efforts to bear on the problem of obtaining
    maximum circulation of your mini-catalog among the prospective book
    buyers.

    The easiest and least expensive method is as follows: check at your
    area newspaper offices for a listing of all their distributors
    and/or route carriers.  Contact these people and ask them to give
    you a price they would charge to include one of your mini-catalogs
    with each paper they sell or deliver.  Determine how many
    "mini-catalogs" you will need for this kind of distribution, have
    that number of mini-catalogs printed, hand them out to your
    contracted distributors and newspaper carriers; then sit back and
    prepare to fill book orders.  It's simple and easy, but best of all
    it really results in big profits for your book-selling business.

    Another simple method would be to line up students from different
    junior high schools in your area, and pay them each $10 per thousand
    to deliver your mini-catalogs door-to-door.  If you have junior high
    school age children, this could be the easiest and least expensive
    method of distribution for you.

    Major cities also have professional distributing services which
    deliver advertising material to the residents.  Check your local
    phone directory yellow pages for their names and addresses.

    The orders which you develop through the local distribution method
    can be filled by mail.

    To expand your market beyond the local area, you need to solicit the
    business by mail.  Several excellent books are available on methods
    of developing sales by mail, however, I  won't attempt to steer you
    toward any particular publisher or author in this report.

              GOOD LUCK SELLING BOOKS BY MAIL!