AOH :: HOWTO120.TXT|
How To Make Big Money Fast Renting Mailing Lists
HOW TO MAKE BIG MONEY FAST, RENTING MAILING LISTS
Anyone wanting or needing to build a fast source of income should
definitely consider establishing a mailing list rental business.
All it takes to get started is your time, and once you're organized,
you can easily parlay this business into a $100,000 a year income.
The first thing of course, is the compiling of names for your
mailing list. This is done simply by noting or listing on 3 by 5
index cards the names/addresses on all your incoming mail. Arrange
these cards in zip code and alphabetical order, and you're almost
ready for business.
To build your list of names, simply run an advertisement in as many
of the mail order publications as you can afford, offering a free
list of 100 mail order buyers for a self-addressed and stamped
envelope. And again, as you get these responses to your ad, list
their names/addresses in your card file system, and file them
alphabetically with your other cards.
Another way to build your list of names fast is to run a short
classified type advertisement offering a free report on some sort of
money-making idea, in exchange for a self-addressed, and stamped
envelope. As you do with all of your other incoming mail, list the
names/addresses on your index cards and file them with your other
When you've got a thousand names in your card file, the next thing
is to purchase a box of self-adhesive or peel and stick labels, and
type your names/addresses onto these sheets of labels. Typing 31
sheets - 33 labels to a sheet will give you 1,023 names on 31 sheets
of labels. Take the sheets of labels to your nearest photocopy
shop; copy them onto plain paper masters and you're ready for
Meanwhile, be sure to file your plain paper masters and hold
them/guard them with your life. You can send out the labels you
typed on to your first customer.
Look through all the publications offering advertising space for
mail order operators - clip out and study those advertisements
offering mailing lists - and from these, make up or have made up for
you, a similar ad.
You should be offering your lists for one-time-use at $5 per 100
names; $20 for 500 names; and $40 for 1,000 names.
Check with your paper supply sources for best wholesale prices on
reams of plain paper, gummed labels, and the peel & stick kind. At
the same time, explain what you're about to do with the owner or
operator of your local copy shop, and arrange a deal whereby you can
copy your names at reduced prices, so long as you provide your own
Then, when your orders start coming in - you simply take your
"master mailing list sheets" to the copy shop, copy them onto plain
paper, gummed or peel 'n stick labels, and send them out to your
customers. Basically, we suggest that you do all your copying once
a week, package all your orders, for that week, and drop them off at
the post office with just one trip.
Much of the time, you can get free advertising and at the same time
pull in a lot of new names of people who are interested in mail
order, by writing and submitting articles to the various mail order
publications. If you arrange such a deal with a publisher, run your
mailing list ad, and tag your articles with something such as: For
more information or if you have a particular questions, write to me
It would also be a good idea to check out your own capabilities of
producing and mailing out a mail order ad sheet - just a one-page
flyer with 3-columns of ads on one side and a full page
advertisement of some program or product you're promoting on the
other side. Then, with such an ad sheet, you contact all the mail
order publishers and offer to run their ad in your publication if
they'll run yours in their publication.
Whenever you're adding a new name/address to your card file, always
mark on that card whether or not you've received any kind of order
from that person. You should also number your mailing lists - mark
"01" on the cards of the first 1,000 names you type up onto masters,
"02" on the next thousand and so on until you retire or sell your
Finally, when you've accumulated 5,000 or more names in your card
file (incidentally, you can easily store your 3 x 5 cards in old
number 6 envelope boxes or even shoes boxes. Whenever you're out
shopping, simply ask the store manager or owners if they have any
such boxes that they can give you).
Anyway, as I was saying, once you've got 5,000 names on file you can
begin contacting some of the national list brokers and setting up
arrangements for them to broker or rent your list for you. Usually,
they get 20% of the rental fee each time they rent your list - a,
small price to pay when you understand that these people can rent
your list out 50 to 100 times per year. They do all the advertising
and selling for you with your only responsibility being to work out
arrangements to get the lists to the rental customers.
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