HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS

    This is the kind of business that might grow out of a conversation
    over a couple of beers at your favorite tavern. Imagine for a moment
    this scenario:  Someone suggests that the owner should sponsor a
    summer picnic or softball game.  The question then comes up as to
    how to advertise it, and someone suggests bumper stickers.  And the
    basics of a very lucrative business are set in motion.

    As you consider this idea for a source of income, your first
    decision will be whether to first line up people willing to "wear"
    the bumper stickers on their cars, or the business owners who will
    want to advertise in this manner.

    One person who started such a business a few years ago found it
    easier to sell the business owner by telling him that 100 to 200
    people were all set and willing to wear his bumper sticker
    adver-tisement, because such people were known by him to be in the
    area.

    All this boils down to a recommendation that you talk to your
    friends, neighbors and co-workers first.  Get as many of them as you
    can to agree to "wear" a bumper sticker.  You might offer to pay
    them $10 for three months, or $5 for six weeks .  With inducement of
    money just to put a bumper sticker on their cars or trucks, you
    won't have too many turndowns.  One person we know runs an ad in his
    weekly shopper newspaper, advertising the fact that he pays money
    just for "wearing" a bumper sticker.  And of course, don't overlook
    the pulling power of all the bulletin boards in your area
    businesses.

    This is an ideal business for constant free publicity write-ups in
    your local newspapers, plus interviews on radio and TV talk shows.
    At first, you'll want as many people as possible to "wear" bumper
    sticker ads.  What you'll want to stress in any publicity write-ups
    or media interviews is the fact that you've got the "vehicles for
    exposure" lined up and organized so that any potential advertiser
    needs only to give you a call, and you can launch his advertising
    program immediately.

    Next, you check with a number of printers and determine the cost to
    have bumper stickers made to order.  Generally, you should be able
    to get a thousand bumper stickers for $100 or less. Whatever the
    cost, this initial outlay should be absorbed by your charge to the
    advertiser.

    So let's suppose you've got 100 people lined up to "wear" one of
    these bumper stickers on their cars for six weeks.  Figure the
    bumper stickers will cost $100.  Now, the problem of what to charge
    the advertiser.

    You should always charge on a "per car" basis, i.e., on a basis of
    circulation, as newspapers do.  So, you could charge $5 per car per
    week, with 100 cars.  This comes out to $500 per week, or $3,000
    total over six weeks, from the advertiser.  Subtract $100 for
    getting the bumper stickers made, and $500 as payment for the cars
    "wearing" the bumper stickers, and you would end up with a profit
    picture of $2,400 for those six weeks.

    In the beginning, you should be the one calling on potential
    advertisers and doing all the selling.  Once you've got your first
    program organized and running smoothly, your next step is a natural
    multiplication of your efforts.  Run an ad in your local paper for
    commission sales people.  Brief them on the basics and get them out
    on the street selling advertisers for you.

    The best time to launch a business of this kind is during the fair
    weather seasons, or just in advance of general political elections
    in your area.  Once established, however, the business can, and
    should sustain itself year round.

    The selling "keys" to this kind of advertising are basically the
    same as those enumerated for "word of mouth" advertising. You've got
    people all over town spreading the word - talking about the
    advertiser.  And these people are saturating the area with the
    advertiser's name and message wherever they go.

    It's easy!  It's simple!  And it works!  Compared with other, more
    traditional advertising methods, bumper sticker advertising is very
    low in cost.

    One of the tricks of the trade is in using short, snappy, even
    humorous slogans or telegram styled messages.  For instance:
    Anderson's Cafe - 6th and Main - That's where I'm going - How about
    you?  Another idea is to make the lettering on the bumper stickers
    luminous to the headlights of the cars following.  Most important,
    be sure to make your lettering easy to read, and the message easy to
    comprehend at one glance.

    Actually, you could start at the front of the yellow pages in your
    phone book and probably never run out of places ready to be sold on
    your plan of bumper sticker advertising.  Some of the more
    traditional places to sell this kind of advertising include:

	* Taverns	* Pizza Houses

	* Flea Markets	* Physical Fitness Clubs

	* Political Campaigns	* Newspapers

	* Radio & TV Stations	* Insurance Companies

	* Appliance Repair	* Travel Agencies

	* Movie Theaters	* Sporting Goods

	* Auto Repair Shops	* Trade Schools

	* Special Local Events

    The important thing is to always be creative in your selling
    efforts.  Always show the prospect how his business can grow from
    advertising in the manner you propose, and how your method is more
    positive, more responsive, and lower in cost than the more
    traditional advertising.

    Remember, too, the more clever or "catchy" the message on the bumper
    sticker, the more it will make people talk and respond. For ideas
    along these lines, go back to the yellow pages of your telephone
    book and read all those short, crispy one-liners .

    Remember also that advertising is a form of "brainwashing" and the
    more people see the message, the stronger that message is imprinted
    in their minds.  Therefore, when they need or are in the market for
    the services or product offered by the advertiser, they'll quickly
    refer to the strongest, easiest-to-recall advertising message in
    their minds.  And that, of course, means that if the prospect sees a
    specific advertising message on the bumpers of the cars in front of
    him day after day, when he's ready to buy, that particular
    advertiser will be the one he will patronize.

    You can expand this business to include magnetic signs on the sides
    of cars, saddle-back signs on the back of cars, and even signs in
    the yards in residential neighborhoods.  As I've explained in this
    report, line up your "method of exposure," determine your costs and
    then go after the advertisers.  It can be a very easy way to achieve
    real wealth and independence for yourself!