AOH :: HOWTO232.TXT|
How to start & successfully operate a correspondence club
HOW TO START & SUCCESSFULLY OPERATE A CORRESPONDENCE CLUB
All over the country, in fact - all over the world, there are lonely
men and women eagerly seeking confidential introductions to other
people - for friendship, companionship, even marriage. They're in
every village and hamlet, in every town and city, at every
crossroads and on every rural route; up in the mountains and down in
the valleys; on ranches, in factories, mills, stores, offices,
churches - They're everywhere!
You can help these people ease their loneliness, and make a very
good income for your self as well, with a Correspondence Club. If
you enjoy people, and have an imagination for the world of business,
then this is for you.
The first step is to find out what the other correspondence clubs
are doing. Your purpose will be to design your own format, and look
for ways to improve upon what they are doing. So, check out the
tabloids on sale at your supermarket and write a letter to as many
of the advertising correspondence clubs as you can afford. Simply
state that you're thinking of joining a correspondence club - but
you don't want to get "ripped off," so you would appreciate a sample
copy of their latest club bulletin/newsletter and a listing of
everything the club endeavors to do for its members. It isn't an
absolute necessity - but it wouldn't hurt to include a loose 29 cent
stamp with your letter of inquiry.
Most of the established clubs will respond quickly, because the very
least it means to them is another address they can sell. Don't use
business letterhead paper, or a business name. Just inquire as an
ordinary interested person.
Once you have your game plan organized - what you will offer your
members, the fees you'll charge, and the related services or items
you want to offer as sources of added income - your next move will
be to begin advertising. Start small, and go slowly... This is
mainly to allow you to handle the ever increasing number of members
while still maintaining firm control over the time required to keep
up with the business.
Your first advertisements should be in the "nickel or dime
classifieds" newspapers in your area. An advertisement such as the
following, inserted once a week for a month, shouldn't cost you more
than $25 while filling your mailbox...
Young woman, just divorced, wants to meet eligible men
through correspondence. Tell me about yourself with SASE
to: Box number, and Your name or nickname. (Most people
just use a tag-line such as Judy, Box 123, Anywhere USA).
At the same time this ad is running for men to inquire about the
available girls, run an ad such as the following in about five or
six of the national mail order ad sheets...
Young business executive - Little Shy - wants to meet
right woman through correspondence. Will answer all
letters. Sherm, Box 123, Everywhere USA.
Certainly you should vary the ads - study the ads the other clubs
are running, and adapt what and how they're doing it to your own
Hopefully before you began, and as a result of the "sample
bulletins/newsletters" you received from all the correspondence
clubs you wrote to, you've prepared your own bulletin and can send
it off in reply to all of your inquiries, with an invitation to pay
for a membership in your club. Another important "rung up the
ladder" you're going to get from these samples is a list of names
and addresses of both men and women seeking correspondence. Some do
include names and addresses with their bulletins, and some don't -
either way, they all sell names to each other so you can send a
sprinkling of those names and addresses with your own, until you
become well established and with a mailing list of your own.
Important to remember - Do not begin advertising until you have your
first club bulletin/newsletter prepared, along with your membership
application. Then, just as soon as you receive each inquiry, you
can send out your answer - the faster your service, the more
credibility you'll impart to your prospects. Also, always watch
what the older, more established correspondence clubs are doing -
You'll want to duplicate their methods, but with more flair and
better service for your members.
After about three months in business, you should be pretty well
established and showing a good monthly profit. Then you can begin
running advertising of your own in the "check-out counter" tabloids,
and several of the monthly subscription magazines such as True
Story, True Confessions, Modern Romances, etc.
One way of getting started with a built-in supply of names is by
contacting Metrapala - Box #4091, Sunnyside Station, Long Island
City, New York 11104... They have several sources of good names of
people wanting introductions to members of the opposite sex, and
will gladly supply you with price lists for 25 to 500 names of
lonely people in every state in the union, plus from most countries
around the world.
Another important organization that can be of tremendous help to you
is Destiny Syndicate - P.O. Box 5637, Reno, Nevada 89513... Headed
by R.J. Williams who directs the office of the World Federation of
Correspondence Clubs, they can set you up with a quarterly newspaper
that has built in membership forms, and advertising possibilities as
well. In fact, with a Destiny Syndicate affiliation, you need do
nothing more than a little bit of advertising, and then mail out
club news bulletins every three months or whenever you enlist a new
member. It would be well worth your effort to investigate.
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