HOW TO START & SUCCESSFULLY OPERATE A CORRESPONDENCE CLUB

    All over the country, in fact - all over the world, there are lonely
    men and women eagerly seeking confidential introductions to other
    people - for friendship, companionship, even marriage. They're in
    every village and hamlet, in every town and city, at every
    crossroads and on every rural route; up in the mountains and down in
    the valleys; on ranches, in factories, mills, stores, offices,
    churches - They're everywhere!

    You can help these people ease their loneliness, and make a very
    good income for your self as well, with a Correspondence Club.  If
    you enjoy people, and have an imagination for the world of business,
    then this is for you.

    The first step is to find out what the other correspondence clubs
    are doing.  Your purpose will be to design your own format, and look
    for ways to improve upon what they are doing.  So, check out the
    tabloids on sale at your supermarket and write a letter to as many
    of the advertising correspondence clubs as you can afford. Simply
    state that you're thinking of joining a correspondence club - but
    you don't want to get "ripped off," so you would appreciate a sample
    copy of their latest club bulletin/newsletter and a listing of
    everything the club endeavors to do for its members. It isn't an
    absolute necessity - but it wouldn't hurt to include a loose 29 cent
    stamp with your letter of inquiry.

    Most of the established clubs will respond quickly, because the very
    least it means to them is another address they can sell. Don't use
    business letterhead paper, or a business name.  Just inquire as an
    ordinary interested person.

    Once you have your game plan organized - what you will offer your
    members, the fees you'll charge, and the related services or items
    you want to offer as sources of added income - your next move will
    be to begin advertising.  Start small, and go slowly... This is
    mainly to allow you to handle the ever increasing number of members
    while still maintaining firm control over the time required to keep
    up with the business.

    Your first advertisements should be in the "nickel or dime
    classifieds" newspapers in your area.  An advertisement such as the
    following, inserted once a week for a month, shouldn't cost you more
    than $25 while filling your mailbox...

	Young woman, just divorced, wants to meet eligible men
        through correspondence.  Tell me about yourself with SASE
        to: Box number, and Your name or nickname.  (Most people
        just use a tag-line such as Judy, Box 123, Anywhere USA).

    At the same time this ad is running for men to inquire about the
    available girls, run an ad such as the following in about five or
    six of the national mail order ad sheets...

	Young business executive - Little Shy - wants to meet
        right woman through correspondence.  Will answer all
        letters.  Sherm, Box 123, Everywhere USA.

    Certainly you should vary the ads - study the ads the other clubs
    are running, and adapt what and how they're doing it to your own
    needs.

    Hopefully before you began, and as a result of the "sample
    bulletins/newsletters" you received from all the correspondence
    clubs you wrote to, you've prepared your own bulletin and can send
    it off in reply to all of your inquiries, with an invitation to pay
    for a membership in your club.  Another important "rung up the
    ladder" you're going to get from these samples is a list of names
    and addresses of both men and women seeking correspondence.  Some do
    include names and addresses with their bulletins, and some don't -
    either way, they all sell names to each other so you can send a
    sprinkling of those names and addresses with your own, until you
    become well established and with a mailing list of your own.

    Important to remember - Do not begin advertising until you have your
    first club bulletin/newsletter prepared, along with your membership
    application.  Then, just as soon as you receive each inquiry, you
    can send out your answer - the faster your service, the more
    credibility you'll impart to your prospects.  Also, always watch
    what the older, more established correspondence clubs are doing -
    You'll want to duplicate their methods, but with more flair and
    better service for your members.

    After about three months in business, you should be pretty well
    established and showing a good monthly profit.  Then you can begin
    running advertising of your own in the "check-out counter" tabloids,
    and several of the monthly subscription magazines such as True
    Story, True Confessions, Modern Romances, etc.

    One way of getting started with a built-in supply of names is by
    contacting Metrapala - Box #4091, Sunnyside Station, Long Island
    City, New York 11104...  They have several sources of good names of
    people wanting introductions to members of the opposite sex, and
    will gladly supply you with price lists for 25 to 500 names of
    lonely people in every state in the union, plus from most countries
    around the world.

    Another important organization that can be of tremendous help to you
    is Destiny Syndicate - P.O. Box 5637, Reno, Nevada 89513... Headed
    by R.J. Williams who directs the office of the World Federation of
    Correspondence Clubs, they can set you up with a quarterly newspaper
    that has built in membership forms, and advertising possibilities as
    well.  In fact, with a Destiny Syndicate affiliation, you need do
    nothing more than a little bit of advertising, and then mail out
    club news bulletins every three months or whenever you enlist a new
    member.  It would be well worth your effort to investigate.