By Kim Zetter
May 18, 2010
Apparently, when you publish your Social Security number prominently on
your website and billboards, people take it as an invitation to steal
LifeLock CEO Todd Davis, whose number is displayed in the company.s
ubiquitous advertisements, has by now learned that lesson. He's been a
victim of identity theft at least 13 times, according to the Phoenix New
That's 12 more times than has previously been known.
In June 2007, Threat Level reported that Davis had been the victim of
identity theft after someone used his identity to obtain a $500 loan
from a check-cashing company. Davis discovered the crime only after the
company called his wife's cellphone to recover the unpaid debt.
About four months after that story published, Davis. identity was stolen
again by someone in Albany, Georgia, who opened an AT&T/Cingular
wireless account using his Social Security number (.pdf), according to a
police report obtained by the New Times. The perpetrator racked up
$2,390 in charges on the account, which remained unpaid. Davis, whose
real name according to police reports is Richard Todd Davis, only
learned a year later that his identity had been stolen again after AT&T
handed off the debt to a collection agency and a note appeared on his
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