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*** EXERPTS FROM SLIDES PRESENTED TO TWU EXECUTIVE BY GEORGE HOLMS, OPERATIONS 95 DIRECTOR AT BC TEL. In conjunction with the BCTRURAL.DOC file, this file illustrates BC Tel's plans behind their apparent oppostion to the Unitel application at the CRTC to enter the LD market. Where possible comments which are strictly of an industrial relations nature have been deleted, as have (necessarily) graphics and other 'attractions' of these slide based presentations. -- jrw*** Survival* Through the 90's * Dictionary Definition: "Survival" To continue to live and exist after a catastrophic incident. þ The threat is real þ Our main source of revenue is treatened þ We need to change now How do we do this??? þ Re-price basic local exchange service þ Change applications from free to chargeable þ Increase price of services that are conducted at less than cost þ Re-configure operations with minimal disruption to people When do we do this??? Urgent that we start now! OPERATIONS '95 PROJECTS þ Common Call Distribution þ Phone Mart þ Sales by Phone/Segmentation þ Inside Wire þ RNCC þ Soft Dial Tone þ RIDs þ OP Engineering þ Construction þ Billing and Remittance (Editors Note: Aspects of all of these have some industrial relations component. In areas that are explained or copied from BC Tel documents the industrial relations component will be separated out, where possible. Projects like Sales by Phone/Segmentation, RNCC, Soft Dial Tone, OP Engineering and Construction have significant industrial relations concerns which are beyond the scope of this discussion.) COMMON CALL DISTRIBUTION (Edited) þ Progressively link to Common Provincial ACD - Repair Answer - Business Account Reps - Overdue Accounts - Residence Account Reps þVoice Response System - Currently used in Lower Mainland for Phone Mart listed numbers. - Type and availability of other applications undetermined. (Editors Comment: For those who don't know an ACD is, it is the machine which answers phones with something like: "All our representatives are busy right now, please hold until we get to you. Please do not call back again as the calls are answered in order." Callers are often left holding, listening to muzak for a number of minutes before, finally, getting through to either a person or a VRS. A voice response system is similar to that used on the Talking Yellow Pages or most VoiceMail systems, which is to say that after waiting on the ACD the caller is presented with a series of menus which require a response by pushing a button on the phone. The amount of human interaction is kept to a minimum and may often be discouraged by the system.) INSIDE WIRE (Editors Comment: As part of Operations '95 BC tel plans to get out of the business of installing and maintaining wire inside a premises. This is considered to be the wire(s) which extend from the residence protector (fuse) to the set(s).) þ American companies got our of inside wire and laid off employees þ When they re-entered as a business thrust, many customers found they could live without a maintenance contract. þ Southern Bell took 2« years to get a 60% penetration þ Southern Bell said, "if they had it to do over, they would have exioted and offered contract at that time." þ We may miss opportunity for a good business REMOTE ISOLATION DEVICE þ Applications and use undetermined (Editors Comment: This is a test device which will allow BC Tel to get out of the inside wiring business by allowing testing to only the protector. No device has, as yet, been chosen.) BILLING AND REMITTANCE þ Concerns - Costs of billing extremely high - Cost of remittance for those paid in Phone Marts are extremely high þ Way Forward - Once again, explore possibility of shared billing - Establish alternate payment agencies (Editors Comment: Also being considered is some form of automated teller similar to bank machines.) PHONE MART CONCERNS þ High cost þ Service oriented þ Wrong customer attracted þ Incomplete product line þ Continue to lose market share in retail sets þ Retail and lease extremely vulnerable to AT&T type competition PHONE MART þ Way foreward - Pursue alternate payment agencies - Trial a new type of store in metropolitan area (Editors Note: The "Super" Phone Mart trial store is currently being planned for Richmond. Unwritten is BC Tel's intent to close all other Phone Marts in the Metropolitan area if the trial is successful.) (Also includled in BC Tel's Operations '95 package is a summary of an article from the Financial Post dates December 21, 1990. It is reproduced here without change. Ed.) FIRST MAJOR U.S. CARRIER CRACKS CANADA þ A MAJOR U.S. telephone company, US Sprint Communications Co., is poised to get into the Canadian long-distance business, acting as a distributor for Unitel Communications Inc. þ US Sprint, based in Kansas City, Mo., is the third largest US long distance carrier. It would be the first US carrier to set up in Canada, but many expect giant American Telephone and Telegraph Co. and MCI Communications Corp. to follow -- which would drastically change the Canadian phone business. þ With its aggressive marketing skills, US Sprint could threaten the Canadian resellers as well as established phone companies. þ "I think US Sprint would be a major competitive challenge for Bell Canada," added one source. þ Industry sources said US Sprint is already recruiting employees to head Sprint Canada, a new subsidiary which recently opened a Toronto office.