REPORT #1
HOW TO MAKE $250,000 THROUGH MULTI-LEVEL SALES
Henry Ford once said, "I wouldn't care if someone took
all my money from me because I know how to make it back.
In fact, it would be easier for me to make it now
because I have greater knowledge and a better plan than
I did the first time." Men like Henry Ford, Andrew
Carnegie, John D. Rockefeller and others all had in
common a very simple plan for success which they
followed religiously. The plan which you are now
considering and are going to read more about, can make
you more money than you could have ever imagined! A plan
so simple that you may not believe that it will work.
However, one of the reasons that it does work is because
it is so simple! All you will have to do is follow these
eight steps to success and you will have a shot at your
quarter-million dollar fortune:
CAUTION: you must not be tempted to shortcut or very
this formula in any way!
You must follow these steps to the letter.
1. Use a four step multi-level technique.
2. The product that you offer for sale must sell for
$5.00 and must be information that can be reproduced and
sold by others.
3. Your initial packets must contain the following:
- a personal letter of introduction from the originator
of the plan
- the necessary instructions to understand the plan
- an invitation to participate in the plan
- a four level list of REPORTS with the name and
addresses from which the reports can be ordered
- testimonials by others who have participated in the plan
- a conclusion, from the originator, to tie the whole
package together
4. When the information is purchased from you,
include a brief note, (testimonial), thank-you, etc..
5. Use stamped envelopes an all your packets, A
postage meter can be used, but results seem to suffer
somewhat.
6. Get yourself a good mailing list. Do not use a return
address, and be sure to make your packets look
professional.
7. Send out a minimum of 1000 packets. You can send out
fewer but remember you are shooting for $250,000!
8. Above all else, BE NEAT. A rich looking packet means
money.
REMEMBER: You must follow each step exactly as directed
in order to achieve maximum success!
Now let's look at the results of your efforts:
Assuming the worst possible circumstances, you can
expect 2% of the people to respond with an order, That's
20 orders or $100. Unfortunately, about a third of those
who respond will never get around to sending any packets
at all. I'll never understand how they can pass up this
wonderful opportunity, but they foolishly will.
This leaves just 13 out of 20 who will send out 1000
packets each. If only 2% of these 13,000 folks respond,
that is 260 orders for you at the second level. Again,
if only 2/3's of the people participate, 173 will send
out 1000 packets each or 173,000.
At level three, you'll receive 3,460 orders, or $17,000.
Finally, the 2% of those who respond will send out 1000
packets each with your name at level 4. Still allowing
for only 2% return, that will be 46,120 orders. This
will come to $230,600! Add that to the $100, plus the
$1300, plus the $17,300 that you will have already
received from the other levels, and your grand total is
$249,000!
Now friends, let's not forget that we painted a very
conservative picture in the above information. We
estimate out of every 1,000 packets received, 980 tossed
their possible fortune in the trash. We then estimated
that 1/3 of those that order will do absolutely nothing
with this opportunity. It never ceases to amaze me how
many wonderful people would rather choose to do
nothing...just because it is easier.
Using a good current mailing list will help ensure a
response of at least 2%.
If you shop around, you'll find that printing costs vary
greatly, so that the time to make a few phone calls and
get the best possible price. The price of envelopes will
vary a little, so I'd do some shopping there also, You
can, if your lucky, cut costs if you work somewhere
where you have access to printing, envelopes and even
mailing lists at a discount. Also, don't overlook the
easiest way to improve profits, simply mail out more
than 1000 packets. SEND 5000 IF YOU REALLY WANT TO SEE
THE CASH FLOW!
You are one of the 20 or more who have ordered this
series of reports from someone who probably sent out
1,000 or more packets. Will you be one of the seven who
do absolutely nothing...or will you be one of those
people who shoot for $250,000?
If you are one of the wise, whose fortune is just around
the corner, take time to re-read this report. Then begin
at once! Follow the plan exactly at outlined. If you
have any questions, contact the person from whom you
ordered the REPORT. The sooner you start, the sooner
you'll be heading for the bank with some of you
$250,000!
REPORT # 2
MAJOR CORPORATIONS AND MULTI-LEVEL SALES
How do Exxon, McDonalds, Tupperware, Amway and Avon use
multi-level sales? Very profitably! All of the major
corporations use the basic multi-level sales plan,
pioneered in ancient Greece more than 2000 years ago.
Many millions of dollars in profits are earned each year
by these giants, providing the wisdom of the multi-level
technique,
Exxon the manufacturer, and traditional retailer,
produce the oil (level one) which is sold to a refinery
the jobber (level two). The refined products are sold to
a wholesaler (level three), who sells to the retailer
(level four), who then sells to the customer.
McDonalds buys beef, bread, etc. (level one), which is
sold to the International Sales Organization (level
two), who sells to the Regional Franchise (level three),
who in turn sells to the local outlet (level four), who
sells to the customer.
Tupperware, Amway and Avon use a network distribution
system to market their products. The manufacturer (level
one) sells to the corporation (level two) who in turn
delivers to the distributor world wide (level three) who
then sells to the customer.
Comparing network distribution with traditional
retailing, you eliminate middlemen, offering a
profitable, yet personal business opportunity. The Amway
network distribution system allows you to develop a
royalty or residual income for long term retirement and
for many years after your death, so that your family can
maintain its lifestyle, but it takes 6 - 9 months or
more depending on your input to start any substantial
income.
The Edward L. Green program however, allows you to
produce short term substantial income within 2 - 3
months but with no long term royalty income.
Each of these and many other large companies make their
fortunes by using simple multi- level techniques.
Different products are involved, but each of these
companies have a few common denominators. Each company
is expected to follow the plan without deviation. Their
secret? A structure that works, discipline,pricing,
excellent customer service and aggressive promotion.
Anyone in this country, including "YOU & I" can become
rich in a relatively short time,just by doing a few
basic things:
a) find a multi-level plan that is simple, workable
and doesn't cost much
b) use a four level sales technique.
c) be prompt in your business dealings...fill
orders quickly and be honest.
d) encourage others to participate in your plan..if
they make money, you will. if you make money, they will
too..everyone wins!
On today's market McDonald's franchise (if you can get
one) will cost about $50,000. That amount does not
include any land, building or equipment. That money is
simply your admission ticket to buy into their plan.
But you don't have to pay $50,000 (plus a lot of hard
work) to be part of a proven successful, multi-level
plan. There are a number of simple, workable,
multi-level opportunities that you can participate in
for $150.00...or even less. Usually the returns you
might expect from these correlate to the amount of money
and time you invest in them.
REPORT 02
PAGE 2
But very few, if any, offer the scale of personal
returns that are possible with the Edward L. Green plan
for such a low cost to participate. Could you make a
half a million dollars personally in less than six
months at McDonalds? Exxon? Amway? Avon? They use
multi-level sales techniques well, but the main proceeds
from the success do not end up in the pocket of the
little guys on the front line, who really do the work
that makes the whole system operate so successfully.
This mailing plan has a better way of rewarding personal
effort at the front lines, where you are now.
Speaking of effort and rewards, of course, you can also
put as much time/ money as you can personally justify
into this (Edward L. Green) multi-level mail order plan
and thereby increase your returns. The best investment
in a plan such as we are doing is in increased mailings.
The more letters of invitation you send out, the more
money you will make. It's as simple as that. You alone
determine how much you spend, the volume of mail you
send, and the timing. You are your own boss. The
discipline and drive to succeed is internal.
Finally, promotion. Don't overlook "word of mouth
advertising". Tell everyone you come in contact with
about your plan. Encourage them to get involved. Offer
to help them if necessary...you will be helping yourself
too. (If the thought of in-person promotion bothers you,
stay shy and mail to strangers...it will work!)
We have taken the best components from successful
multi-level corporations (sales structure, good pricing,
motivation and promotion) and have emphasized your role
in providing the discipline to stick to the proven plan.
Your incentive to serve your customers well is the
reward that their participation will return to you. All
of the ingredients for success are here before you.
Will you take advantage of this opportunity and "JUST DO
IT"?
REPORT 3
SOURCES FOR THE BEST MAILING LISTS
There's one thing you must be absolutely certain of to ensure
your success with Multi-Level programs. YOU MUST USE FRESH, UNUSED
NAMES. Always write to mailing list companies and ask them if they
can sell unused names and how much are they. There are thousands
of ways to get fresh names. You may buy a good list, use phone
books, run ads, put them on cars, etc. Use your imagination! When
you buy a mailing list they will add your name and you will start
receiving other offers. Some of them will state that your program
is no good, and then they in turn will try and sell you their
offer. Simply ignore these and don't let them discourage,you. You
are using the best program around, anywhere.
The truth about mailing lists (facts that no regular list
broker would dare tell you): Names rented from a professional list
broker can be (and probably are) up to three years old. Old names
are unresponsive, disappointing and can be very costly. List
brokers charge up to $40 or more for each thousand names, and you
can only use them once. You may even have to purchase several
thousand names at the start. If the names are not good, you have
lost the purchase price and your printing and mailing costs, not
to mention your time Lists from individuals and small dealers can
be just as old (or older) no matter what their advertisements might
say. Many of these mailing lists are sold like an endless chain
each buyer stealing the list from the previous seller. Each
buyer of the list becomes a seller and no one really knows how old
the list is.
American Business Lists Inc. Request their catalog and they
5711 S. 86th Cir. will sell unused names. Tell
P. O. Box 27347, them you are interested in
Omaha, Nebraska 68126 opportunity seekers also.
PH. 402-331-7169
Aetna National List Co. Inc Request their catalog and also
570 Northwest Hwy. Suite 13 mention that you are interested
Des Plaines, IL 60016 in opportunity seekers.
1-800-621-2392
1-312-296-2010
Write to all mailing list companies in the yellow pages also.
Jan Diane Request information on mailing
P. O. Box 06803 lists.
Ft. Myers, PL 33906
Future Success Lists Request info.
D-3, Suite 777
Larchmont Center
Mount Holly, NJ 08060
Group One Communications Request info.
2321 N.E. Dixie Highway
Jensen Beach, FL 34957
305-334-5205
Venture Request info.
P. O. Box 336
Riviera, AZ 86442
REPORT FOUR
EVALUATING MULTI-LEVEL SALES PLANS
Literally thousands of multi-level sales plans are being used in
our world today. In this report, however, we will discuss only
those multi-level sales plans that are being conducted through the
U.S. mails.
There are four important elements to a mail – order multi-level sales
plan.
1. The products sold.
2. The levels of the plan.
3. Addressing and posting the mailing.
4. The invitation to participate.
Each of these elements will be discussed individually.
The product sold is very important. First of all, it
must be reasonably priced. You can't expect someone to
pay $10.00 for something they can purchase locally for
$5.00. Secondly, there must be some incentive to buy the
product. In a multi-level plan the only real incentive
to buy the product is the opportunity the buyer has to
reproduce the product and sell it to others. The best
product to offer is information; reports such as this
one you are now reading. Everyone who participates in
the plan sells the same information to everyone else who
participates. Extensive research in mail-order programs
has proven this to be the most effective option. Beware
of plans that have a company named in the plan who wants
to provide some type of service, such as printing,
mailing, etc. Usually, these companies want to sell
their service more than they want to make the plan
successful for all of the participants.
Exhaustive research has shown that the plan should be a
four-level plan. Fewer than four levels fails to allow
enough people to participate. More than four levels
causes the plan to be too lengthy. The best plans also
allow for each participant to collect money at each of
the four levels. With four levels, each person involved
knows where his/her name is at all times as well as how
many people are participating.
Addressing and postage have also been the subject of
much research. Studies have shown that as much as 70% of
all "bulk rate" mail is never opened! First Class is the
ONLY mail to use in your multi-level plan. Studies also
indicate that 50% of all mail (first class included)
sent with a "mailing label" on it will remain unopened.
For best results, address all mailings by hand...using
RED INK. No one knows for sure why red ink works better
than other colours... but it does. Use red ink.
The invitation to participate is included in the initial letter
that, you send out. Everything we've learned tells us that the
letter packet you send out should contain four pages (in this
order):
1) A hand-written testimonial
2) Typewritten testimonials
3) An invitation to participate as well as the names on
the four levels
4) A letter from/about the originator of the plan.
When the reports are purchased, another hand-written note should
accompany the order.
FIND A MULTI-LEVEL PLAN THAT MEETS THESE REQUIREMENTS, AND YOUR
CHANCES FOR SUCCESS WILL 8E VERY GOOD!
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