TUCoPS :: Scams :: reports.txt

All four reports from the "4 Reports" scam!

        REPORT #1

        Henry Ford once said, "I wouldn't care if someone took
        all my money from me because I know how to make it back.
        In fact, it would be easier for me to make it now
        because I have greater knowledge and a better plan than
        I did the first time." Men like Henry Ford, Andrew
        Carnegie, John D. Rockefeller and others all had in
        common a very simple plan for success which they
        followed religiously. The plan which you are now
        considering and are going to read more about, can make
        you more money than you could have ever imagined! A plan
        so simple that you may not believe that it will work.
        However, one of the reasons that it does work is because
        it is so simple! All you will have to do is follow these
        eight steps to success and you will have a shot at your
        quarter-million dollar fortune:

        CAUTION: you must not be tempted to shortcut or very
        this formula in any way!

        You must follow these steps to the letter.

	1. Use a four step multi-level technique. 

        2. The product that you offer for sale must sell for
        $5.00 and must be information that can be reproduced and
        sold by others.

        3. Your initial packets must contain the following:
        - a personal letter of introduction from the originator
        of the plan
        - the necessary instructions to understand the plan
	- an invitation to participate in the plan 
        - a four level list of REPORTS with the name and
        addresses from which the reports can be ordered
        - testimonials by others who have participated in the plan
        - a conclusion, from the originator, to tie the whole
        package together

        4.      When the information is purchased from you,
        include a brief note, (testimonial), thank-you, etc..

        5.      Use stamped envelopes an all your packets, A
        postage meter can be used, but results seem to suffer

        6. Get yourself a good mailing list. Do not use a return
        address, and be sure to make your packets look

        7. Send out a minimum of 1000 packets. You can send out
        fewer but remember you are shooting for $250,000!

        8. Above all else, BE NEAT. A rich looking packet means

        REMEMBER: You must follow each step exactly as directed
        in order to achieve maximum success!

	Now let's look at the results of your efforts: 

        Assuming the worst possible circumstances, you can
        expect 2% of the people to respond with an order, That's
        20 orders or $100. Unfortunately, about a third of those
        who respond will never get around to sending any packets
        at all. I'll never understand how they can pass up this
        wonderful opportunity, but they foolishly will.

        This leaves just 13 out of 20 who will send out 1000
        packets each. If only 2% of these 13,000 folks respond,
        that is 260 orders for you at the second level. Again,
        if only 2/3's of the people participate, 173 will send
        out 1000 packets each or 173,000.

        At level three, you'll receive 3,460 orders, or $17,000.
        Finally, the 2% of those who respond will send out 1000
        packets each with your name at level 4. Still allowing
        for only 2% return, that will be 46,120 orders. This
        will come to $230,600! Add that to the $100, plus the
        $1300, plus the $17,300 that you will have already
        received from the other levels, and your grand total is

        Now friends, let's not forget that we painted a very
        conservative picture in the above information. We
        estimate out of every 1,000 packets received, 980 tossed
        their possible fortune in the trash. We then estimated
        that 1/3 of those that order will do absolutely nothing
        with this opportunity. It never ceases to amaze me how
        many wonderful people would rather choose to do
        nothing...just because it is easier.

        Using a good current mailing list will help ensure a
        response of at least 2%.

        If you shop around, you'll find that printing costs vary
        greatly, so that the time to make a few phone calls and
        get the best possible price. The price of envelopes will
        vary a little, so I'd do some shopping there also, You
        can, if your lucky, cut costs if you work somewhere
        where you have access to printing, envelopes and even
        mailing lists at a discount. Also, don't overlook the
        easiest way to improve profits, simply mail out more
        than 1000 packets. SEND 5000 IF YOU REALLY WANT TO SEE
        THE CASH FLOW!

        You are one of the 20 or more who have ordered this
        series of reports from someone who probably sent out
        1,000 or more packets. Will you be one of the seven who
        do absolutely nothing...or will you be one of those
        people who shoot for $250,000?

        If you are one of the wise, whose fortune is just around
        the corner, take time to re-read this report. Then begin
        at once! Follow the plan exactly at outlined. If you
        have any questions, contact the person from whom you
        ordered the REPORT. The sooner you start, the sooner
        you'll be heading for the bank with some of you

	REPORT # 2 

        How do Exxon, McDonalds, Tupperware, Amway and Avon use
        multi-level sales? Very profitably! All of the major
        corporations use the basic multi-level sales plan,
        pioneered in ancient Greece more than 2000 years ago.
        Many millions of dollars in profits are earned each year
        by these giants, providing the wisdom of the multi-level

        Exxon the manufacturer, and traditional retailer,
        produce the oil (level one) which is sold to a refinery
        the jobber (level two). The refined products are sold to
        a wholesaler (level three), who sells to the retailer
        (level four), who then sells to the customer.

        McDonalds buys beef, bread, etc. (level one), which is
        sold to the International Sales Organization (level
        two), who sells to the Regional Franchise (level three),
        who in turn sells to the local outlet (level four), who
        sells to the customer.

        Tupperware, Amway and Avon use a network distribution
        system to market their products. The manufacturer (level
        one) sells to the corporation (level two) who in turn
        delivers to the distributor world wide (level three) who
        then sells to the customer.

        Comparing network distribution with traditional
        retailing, you eliminate middlemen, offering a
        profitable, yet personal business opportunity. The Amway
        network distribution system allows you to develop a
        royalty or residual income for long term retirement and
        for many years after your death, so that your family can
        maintain its lifestyle, but it takes 6 - 9 months or
        more depending on your input to start any substantial

        The Edward L. Green program however, allows you to
        produce short term substantial income within 2 - 3
        months but with no long term royalty income.

        Each of these and many other large companies make their
        fortunes by using simple multi- level techniques.
        Different products are involved, but each of these
        companies have a few common denominators. Each company
        is expected to follow the plan without deviation. Their
        secret? A structure that works, discipline,pricing,
        excellent customer service and aggressive promotion.

        Anyone in this country, including "YOU & I" can become
        rich in a relatively short time,just by doing a few
        basic things:

        a)      find a multi-level plan that is simple, workable
        and doesn't cost much

        b)      use a four level sales technique.

        c)      be prompt in your business dealings...fill
        orders quickly and be honest.

        d)      encourage others to participate in your plan..if
        they make money, you will. if you make money, they will
        too..everyone wins!

        On today's market McDonald's franchise (if you can get
        one) will cost about $50,000. That amount does not
        include any land, building or equipment. That money is
        simply your admission ticket to buy into their plan.

        But you don't have to pay $50,000 (plus a lot of hard
        work) to be part of a proven successful, multi-level
        plan. There are a number of simple, workable,
        multi-level opportunities that you can participate in
        for $150.00...or even less. Usually the returns you
        might expect from these correlate to the amount of money
        and time you invest in them.

        PAGE 2

        But very few, if any, offer the scale of personal
        returns that are possible with the Edward L. Green plan
        for such a low cost to participate. Could you make a
        half a million dollars personally in less than six
        months at McDonalds? Exxon? Amway? Avon? They use
        multi-level sales techniques well, but the main proceeds
        from the success do not end up in the pocket of the
        little guys on the front line, who really do the work
        that makes the whole system operate so successfully.

        This mailing plan has a better way of rewarding personal
        effort at the front lines, where you are now.

        Speaking of effort and rewards, of course, you can also
        put as much time/ money as you can personally justify
        into this (Edward L. Green) multi-level mail order plan
        and thereby increase your returns. The best investment
        in a plan such as we are doing is in increased mailings.
        The more letters of invitation you send out, the more
        money you will make. It's as simple as that. You alone
        determine how much you spend, the volume of mail you
        send, and the timing. You are your own boss. The
        discipline and drive to succeed is internal.

        Finally, promotion. Don't overlook "word of mouth
        advertising". Tell everyone you come in contact with
        about your plan. Encourage them to get involved. Offer
        to help them if necessary...you will be helping yourself
        too. (If the thought of in-person promotion bothers you,
        stay shy and mail to strangers...it will work!)

        We have taken the best components from successful
        multi-level corporations (sales structure, good pricing,
        motivation and promotion) and have emphasized your role
        in providing the discipline to stick to the proven plan.
        Your incentive to serve your customers well is the
        reward that their participation will return to you. All
        of the ingredients for success are here before you.

        Will you take advantage of this opportunity and "JUST DO


	There's one thing you must be absolutely certain of to ensure 
	your success with Multi-Level programs. YOU MUST USE FRESH, UNUSED 
	NAMES. Always write to mailing list companies and ask them if they 
	can sell unused names and how much are they. There are thousands 
	of ways to get fresh names. You may buy a good list, use phone 
	books, run ads, put them on cars, etc. Use your imagination! When 
	you buy a mailing list they will add your name and you will start 
	receiving other offers. Some of them will state that your program 
	is no good, and then they in turn will try and sell you their 
	offer. Simply ignore these and don't let them discourage,you. You 
	are using the best program around, anywhere. 

	The truth about mailing lists (facts that no regular list 
	broker would dare tell you): Names rented from a professional list 
	broker can be (and probably are) up to three years old. Old names 
	are unresponsive, disappointing and can be very costly. List 
	brokers charge up to $40 or more for each thousand names, and you 
	can only use them once. You may even have to purchase several 
        thousand names at the start. If the names are not good, you have
	lost the purchase price and your printing and mailing costs, not 
	to mention your time Lists from individuals and small dealers can 
	be just as old (or older) no matter what their advertisements might 
	say. Many of these mailing lists are sold like an endless chain 
	each buyer stealing the list from the previous seller. Each 
	buyer of the list becomes a seller and no one really knows how old 
	the list is. 

	American Business Lists Inc. 	Request their catalog and they 
        5711 S. 86th Cir.               will sell unused names. Tell
        P. O. Box 27347,                them you are interested in
        Omaha, Nebraska 68126           opportunity seekers also.
        PH. 402-331-7169

	Aetna National List Co. Inc 	Request their catalog and also 
	570 Northwest Hwy. Suite 13 	mention that you are interested 
        Des Plaines, IL 60016           in opportunity seekers.

	Write to all mailing list companies in the yellow pages also. 

        Jan Diane                       Request information on mailing
        P. O. Box 06803                 lists.
        Ft. Myers, PL 33906

        Future Success Lists            Request info.
	D-3, Suite 777 
	Larchmont Center 
        Mount Holly, NJ 08060

        Group One Communications        Request info.
	2321 N.E. Dixie Highway 
	Jensen Beach, FL 34957 

        Venture                         Request info.
        P. O. Box 336
        Riviera, AZ 86442



	Literally thousands of multi-level sales plans are being used in 
	our world today. In this report, however, we will discuss only 
	those multi-level sales plans that are being conducted through the 
	U.S. mails. 

	There are four important elements to a mail  order multi-level sales 

        1. The products sold.
        2. The levels of the plan.
        3. Addressing and posting the mailing.
	4. The invitation to participate. 

	Each of these elements will be discussed individually. 

        The product sold is very important. First of all, it
        must be reasonably priced. You can't expect someone to
        pay $10.00 for something they can purchase locally for
        $5.00. Secondly, there must be some incentive to buy the
        product. In a multi-level plan the only real incentive
        to buy the product is the opportunity the buyer has to
        reproduce the product and sell it to others. The best
        product to offer is information; reports such as this
        one you are now reading. Everyone who participates in
        the plan sells the same information to everyone else who
        participates. Extensive research in mail-order programs
        has proven this to be the most effective option. Beware
        of plans that have a company named in the plan who wants
        to provide some type of service, such as printing,
        mailing, etc. Usually, these companies want to sell
        their service more than they want to make the plan
        successful for all of the participants.

        Exhaustive research has shown that the plan should be a
        four-level plan. Fewer than four levels fails to allow
        enough people to participate. More than four levels
        causes the plan to be too lengthy. The best plans also
        allow for each participant to collect money at each of
        the four levels.  With four levels, each person involved
        knows where his/her name is at all times as well as how
        many people are participating.

        Addressing and postage have also been the subject of
        much research. Studies have shown that as much as 70% of
        all "bulk rate" mail is never opened! First Class is the
        ONLY mail to use in your multi-level plan. Studies also
        indicate that 50% of all mail (first class included)
        sent with a "mailing label" on it will remain unopened.
        For best results, address all mailings by hand...using
        RED INK. No one knows for sure why red ink works better
        than other colours... but it does. Use red ink.

	The invitation to participate is included in the initial letter 
	that, you send out. Everything we've learned tells us that the 
	letter packet you send out should contain four pages (in this 

        1) A hand-written testimonial
        2) Typewritten testimonials
	3) An invitation to participate as well as the names on 
	the four levels 
	4) A letter from/about the originator of the plan. 

	When the reports are purchased, another hand-written note should 
	accompany the order. 


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