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REPORT #1 HOW TO MAKE $250,000 THROUGH MULTI-LEVEL SALES Henry Ford once said, "I wouldn't care if someone took all my money from me because I know how to make it back. In fact, it would be easier for me to make it now because I have greater knowledge and a better plan than I did the first time." Men like Henry Ford, Andrew Carnegie, John D. Rockefeller and others all had in common a very simple plan for success which they followed religiously. The plan which you are now considering and are going to read more about, can make you more money than you could have ever imagined! A plan so simple that you may not believe that it will work. However, one of the reasons that it does work is because it is so simple! All you will have to do is follow these eight steps to success and you will have a shot at your quarter-million dollar fortune: CAUTION: you must not be tempted to shortcut or very this formula in any way! You must follow these steps to the letter. 1. Use a four step multi-level technique. 2. The product that you offer for sale must sell for $5.00 and must be information that can be reproduced and sold by others. 3. Your initial packets must contain the following: - a personal letter of introduction from the originator of the plan - the necessary instructions to understand the plan - an invitation to participate in the plan - a four level list of REPORTS with the name and addresses from which the reports can be ordered - testimonials by others who have participated in the plan - a conclusion, from the originator, to tie the whole package together 4. When the information is purchased from you, include a brief note, (testimonial), thank-you, etc.. 5. Use stamped envelopes an all your packets, A postage meter can be used, but results seem to suffer somewhat. 6. Get yourself a good mailing list. Do not use a return address, and be sure to make your packets look professional. 7. Send out a minimum of 1000 packets. You can send out fewer but remember you are shooting for $250,000! 8. Above all else, BE NEAT. A rich looking packet means money. REMEMBER: You must follow each step exactly as directed in order to achieve maximum success! Now let's look at the results of your efforts: Assuming the worst possible circumstances, you can expect 2% of the people to respond with an order, That's 20 orders or $100. Unfortunately, about a third of those who respond will never get around to sending any packets at all. I'll never understand how they can pass up this wonderful opportunity, but they foolishly will. This leaves just 13 out of 20 who will send out 1000 packets each. If only 2% of these 13,000 folks respond, that is 260 orders for you at the second level. Again, if only 2/3's of the people participate, 173 will send out 1000 packets each or 173,000. At level three, you'll receive 3,460 orders, or $17,000. Finally, the 2% of those who respond will send out 1000 packets each with your name at level 4. Still allowing for only 2% return, that will be 46,120 orders. This will come to $230,600! Add that to the $100, plus the $1300, plus the $17,300 that you will have already received from the other levels, and your grand total is $249,000! Now friends, let's not forget that we painted a very conservative picture in the above information. We estimate out of every 1,000 packets received, 980 tossed their possible fortune in the trash. We then estimated that 1/3 of those that order will do absolutely nothing with this opportunity. It never ceases to amaze me how many wonderful people would rather choose to do nothing...just because it is easier. Using a good current mailing list will help ensure a response of at least 2%. If you shop around, you'll find that printing costs vary greatly, so that the time to make a few phone calls and get the best possible price. The price of envelopes will vary a little, so I'd do some shopping there also, You can, if your lucky, cut costs if you work somewhere where you have access to printing, envelopes and even mailing lists at a discount. Also, don't overlook the easiest way to improve profits, simply mail out more than 1000 packets. SEND 5000 IF YOU REALLY WANT TO SEE THE CASH FLOW! You are one of the 20 or more who have ordered this series of reports from someone who probably sent out 1,000 or more packets. Will you be one of the seven who do absolutely nothing...or will you be one of those people who shoot for $250,000? If you are one of the wise, whose fortune is just around the corner, take time to re-read this report. Then begin at once! Follow the plan exactly at outlined. If you have any questions, contact the person from whom you ordered the REPORT. The sooner you start, the sooner you'll be heading for the bank with some of you $250,000! REPORT # 2 MAJOR CORPORATIONS AND MULTI-LEVEL SALES How do Exxon, McDonalds, Tupperware, Amway and Avon use multi-level sales? Very profitably! All of the major corporations use the basic multi-level sales plan, pioneered in ancient Greece more than 2000 years ago. Many millions of dollars in profits are earned each year by these giants, providing the wisdom of the multi-level technique, Exxon the manufacturer, and traditional retailer, produce the oil (level one) which is sold to a refinery the jobber (level two). The refined products are sold to a wholesaler (level three), who sells to the retailer (level four), who then sells to the customer. McDonalds buys beef, bread, etc. (level one), which is sold to the International Sales Organization (level two), who sells to the Regional Franchise (level three), who in turn sells to the local outlet (level four), who sells to the customer. Tupperware, Amway and Avon use a network distribution system to market their products. The manufacturer (level one) sells to the corporation (level two) who in turn delivers to the distributor world wide (level three) who then sells to the customer. Comparing network distribution with traditional retailing, you eliminate middlemen, offering a profitable, yet personal business opportunity. The Amway network distribution system allows you to develop a royalty or residual income for long term retirement and for many years after your death, so that your family can maintain its lifestyle, but it takes 6 - 9 months or more depending on your input to start any substantial income. The Edward L. Green program however, allows you to produce short term substantial income within 2 - 3 months but with no long term royalty income. Each of these and many other large companies make their fortunes by using simple multi- level techniques. Different products are involved, but each of these companies have a few common denominators. Each company is expected to follow the plan without deviation. Their secret? A structure that works, discipline,pricing, excellent customer service and aggressive promotion. Anyone in this country, including "YOU & I" can become rich in a relatively short time,just by doing a few basic things: a) find a multi-level plan that is simple, workable and doesn't cost much b) use a four level sales technique. c) be prompt in your business dealings...fill orders quickly and be honest. d) encourage others to participate in your plan..if they make money, you will. if you make money, they will too..everyone wins! On today's market McDonald's franchise (if you can get one) will cost about $50,000. That amount does not include any land, building or equipment. That money is simply your admission ticket to buy into their plan. But you don't have to pay $50,000 (plus a lot of hard work) to be part of a proven successful, multi-level plan. There are a number of simple, workable, multi-level opportunities that you can participate in for $150.00...or even less. Usually the returns you might expect from these correlate to the amount of money and time you invest in them. REPORT 02 PAGE 2 But very few, if any, offer the scale of personal returns that are possible with the Edward L. Green plan for such a low cost to participate. Could you make a half a million dollars personally in less than six months at McDonalds? Exxon? Amway? Avon? They use multi-level sales techniques well, but the main proceeds from the success do not end up in the pocket of the little guys on the front line, who really do the work that makes the whole system operate so successfully. This mailing plan has a better way of rewarding personal effort at the front lines, where you are now. Speaking of effort and rewards, of course, you can also put as much time/ money as you can personally justify into this (Edward L. Green) multi-level mail order plan and thereby increase your returns. The best investment in a plan such as we are doing is in increased mailings. The more letters of invitation you send out, the more money you will make. It's as simple as that. You alone determine how much you spend, the volume of mail you send, and the timing. You are your own boss. The discipline and drive to succeed is internal. Finally, promotion. Don't overlook "word of mouth advertising". Tell everyone you come in contact with about your plan. Encourage them to get involved. Offer to help them if necessary...you will be helping yourself too. (If the thought of in-person promotion bothers you, stay shy and mail to strangers...it will work!) We have taken the best components from successful multi-level corporations (sales structure, good pricing, motivation and promotion) and have emphasized your role in providing the discipline to stick to the proven plan. Your incentive to serve your customers well is the reward that their participation will return to you. All of the ingredients for success are here before you. Will you take advantage of this opportunity and "JUST DO IT"? REPORT 3 SOURCES FOR THE BEST MAILING LISTS There's one thing you must be absolutely certain of to ensure your success with Multi-Level programs. YOU MUST USE FRESH, UNUSED NAMES. Always write to mailing list companies and ask them if they can sell unused names and how much are they. There are thousands of ways to get fresh names. You may buy a good list, use phone books, run ads, put them on cars, etc. Use your imagination! When you buy a mailing list they will add your name and you will start receiving other offers. Some of them will state that your program is no good, and then they in turn will try and sell you their offer. Simply ignore these and don't let them discourage,you. You are using the best program around, anywhere. The truth about mailing lists (facts that no regular list broker would dare tell you): Names rented from a professional list broker can be (and probably are) up to three years old. Old names are unresponsive, disappointing and can be very costly. List brokers charge up to $40 or more for each thousand names, and you can only use them once. You may even have to purchase several thousand names at the start. If the names are not good, you have lost the purchase price and your printing and mailing costs, not to mention your time Lists from individuals and small dealers can be just as old (or older) no matter what their advertisements might say. Many of these mailing lists are sold like an endless chain each buyer stealing the list from the previous seller. Each buyer of the list becomes a seller and no one really knows how old the list is. American Business Lists Inc. Request their catalog and they 5711 S. 86th Cir. will sell unused names. Tell P. O. Box 27347, them you are interested in Omaha, Nebraska 68126 opportunity seekers also. PH. 402-331-7169 Aetna National List Co. Inc Request their catalog and also 570 Northwest Hwy. Suite 13 mention that you are interested Des Plaines, IL 60016 in opportunity seekers. 1-800-621-2392 1-312-296-2010 Write to all mailing list companies in the yellow pages also. Jan Diane Request information on mailing P. O. Box 06803 lists. Ft. Myers, PL 33906 Future Success Lists Request info. D-3, Suite 777 Larchmont Center Mount Holly, NJ 08060 Group One Communications Request info. 2321 N.E. Dixie Highway Jensen Beach, FL 34957 305-334-5205 Venture Request info. P. O. Box 336 Riviera, AZ 86442 REPORT FOUR EVALUATING MULTI-LEVEL SALES PLANS Literally thousands of multi-level sales plans are being used in our world today. In this report, however, we will discuss only those multi-level sales plans that are being conducted through the U.S. mails. There are four important elements to a mail – order multi-level sales plan. 1. The products sold. 2. The levels of the plan. 3. Addressing and posting the mailing. 4. The invitation to participate. Each of these elements will be discussed individually. The product sold is very important. First of all, it must be reasonably priced. You can't expect someone to pay $10.00 for something they can purchase locally for $5.00. Secondly, there must be some incentive to buy the product. In a multi-level plan the only real incentive to buy the product is the opportunity the buyer has to reproduce the product and sell it to others. The best product to offer is information; reports such as this one you are now reading. Everyone who participates in the plan sells the same information to everyone else who participates. Extensive research in mail-order programs has proven this to be the most effective option. Beware of plans that have a company named in the plan who wants to provide some type of service, such as printing, mailing, etc. Usually, these companies want to sell their service more than they want to make the plan successful for all of the participants. Exhaustive research has shown that the plan should be a four-level plan. Fewer than four levels fails to allow enough people to participate. More than four levels causes the plan to be too lengthy. The best plans also allow for each participant to collect money at each of the four levels. With four levels, each person involved knows where his/her name is at all times as well as how many people are participating. Addressing and postage have also been the subject of much research. Studies have shown that as much as 70% of all "bulk rate" mail is never opened! First Class is the ONLY mail to use in your multi-level plan. Studies also indicate that 50% of all mail (first class included) sent with a "mailing label" on it will remain unopened. For best results, address all mailings by hand...using RED INK. No one knows for sure why red ink works better than other colours... but it does. Use red ink. The invitation to participate is included in the initial letter that, you send out. Everything we've learned tells us that the letter packet you send out should contain four pages (in this order): 1) A hand-written testimonial 2) Typewritten testimonials 3) An invitation to participate as well as the names on the four levels 4) A letter from/about the originator of the plan. When the reports are purchased, another hand-written note should accompany the order. FIND A MULTI-LEVEL PLAN THAT MEETS THESE REQUIREMENTS, AND YOUR CHANCES FOR SUCCESS WILL 8E VERY GOOD!