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=== Article from Canadian Communications Network Letter October 1, 1990. TED ROGERS SAYS UNTIEL WON'T OFFER LD SERVICE WITHOUT 15% DISCOUNT DURING START-UP If the CRTC denies the provision allowing Unitel to offer LD voice service at 15% below the telcos during its start-up phase, Rogers Communications Inc (RCI) CEO Ted Rogers says he wouldn't offer the service -- even if all other aspects of the application were accepted as proposed. "Subscribers won't leave the telephone company without a significant incentive," Rogers told delegates to last week's Ottawa conference of the Canadian Assocation of Data, Professional Services and Software Organizations (CADAPSO). Even if the company were able to provide service technically equal to the telcos, it wouldn't be equal in terms of marketing. Rogers believes Unitel needs maximum flexibility in pricing to overcome this disadvantage. Rogers' speech was a tribute to competition. "History shows that monopoly telephone companies always resist the idea of competition," he told the conference. But history also shows that even monopolies benefit when competition is introduced, he said. To make his point, he discussed AT&T, which now holds 70% of the LD market in the US. Rogers said the carrier currently earns higher reveneues than when it held 100% of the market. Closer to home, Rogers said that Bell Canada's revenue increased when the CRTC allowed competition in terminal equipment. Despite the telcos argument that teh traditional black rental telephones contributed to ensuring local rates, Rogers said in the first year of competition the telcos local rates didn't have to go up because revenues from the telephones increased 30%. Without competiton, Rogers said there is no incentive for monoploy providers to imporve productivity. There is no need for them to introduce new and innovative products and services. Rogers said Unitel must price its service in a manner that will enable it to meet csutomer needs and allow the company to obtain and maintain a high level of product anbd service innovation. He said in the first 10 years of operation, Unitel will contribute a minimum of 2% of its net revenues to research and development. Some of the work will be accomplished internally and other projects will be contracted out. He said the money will also be used to fund telecom research at Canadian universities. When questioned about the 2% level, it was pointed out by another delegate that Bell's R&D budget is about 2.1% of its net revenues and higher figures from the US usually include equipment-oriented research. Rogers appeared cautious when asked if he would consider offering international LD competition with Teleglobe Canada should it lose its protected monopoly status in 92. Recognizing that he was speaking for only a 40% interst in Unitel, he said he doesn't forsee such a move before Unitel if fully able to stand on its own. "I don't think we should have a wide-open, daredevil competition," he said. Rogers added that he believed the time is right for LD competition in the Canadian market, but he isn't so sure about the international scene. At least it's not on the horizon for the next five years. ===Article from The Financial Post January 31, 1991 LOSS WON'T DETER UNITEL FROM LONG-DISTANCE PLAN Money-losing Untel Telecommunications Inc. will rack up its fourth consecutive annual loss next week, but president George Harvey says that won't interfere with plans to enter the long-distance telephone market. Ongoing staff reductions and the popularity of Unitel's private corporate communications networks should allow the company to break even on revenue of $420 million in 1991, Harvey said yesterday. "We have a base business plan, which by the time we enter the long-distance business, will be quite profitable," Harvey said. Unitel, formerly CNCP Telecommunications, has been losing money since 1987, mainly because of a rapid decline in its telex and telegraph business. The company has applied to the Canadian Radio-television and Telecommuncations Commission to compete in the $7-billlion public long-distance market, now a monopoly shared by nine regional telephone companies. CNCP's last bid to compete was turned down by the CRTC in 1985. But some industry observers are beginning to doubt whether Unitel's case before the CRTC will be successful because of repeated cuts in long-distance phone rates. "I don't think they've got a better than 50-50 chance, whereas I was much more hopeful a year ago," said Frank Koelsch, a director at technology consutlants Transition Group Inc. in Toronto. "The hard question for Unitel is, if they're losing money this year, how does Harvey expect to get into the long-distance business?" Harvey says the price war won't hurt Unitel's case because its biggest expense, if it is allowed to compete, will consist of transfer payments to the phone companies. As prices fall, so will the payments. Unlike the monopoly phone companies, privately held Unitel can afford to rack up losses, he said.